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What Results Can I Achieve Through Mobile Optimization?

What Results Can I Achieve Through Mobile Optimization?

Feedly.com | Monday, 7 Nov 2016 12:50 pm | Headlines
Mobile-device usage has skyrocketed in recent years. Unfortunately, many businesses have failed to keep up with the rise of mobile.

We are now living in a mobile-first economy; yet, many consumers are still reluctant to finalize purchases across this on-the-go channel. Moovweb estimates that mobile conversion rates are a whopping 70 percent lower than those on desktop, resulting in lower lifetime customer values as well as underperforming mobile channels across all revenue drivers.

Is there anything mobile marketers can do to improve such dismal conversion rates?