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Marketing automation struggles to reach its full potential

Marketing automation struggles to reach its full potential

Feedly.com | Wednesday, 29 Mar 2017 8:15 pm | Headlines
Marketers are rushing to adopt marketing automation platforms, but many are unable to implement it effectively. Columnist Mary Wallace explores the reasons for this.

Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return on investment).